Internal marketing and supply chain management

Demand Chain Management – Integrating Marketing and Supply Chain Management

This paper endorses demand chain management as a new business model aimed at creating value in today’s marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a thorough market understanding and has to be managed in such a way as to effectively meet differing customer needs. Based on a literature review as well as the findings from a ...

Fundamentals of Supply Chain Management Fundamentals of Supply Chain Management Fundamentals of Supply Chain Management

Nurturing Internal Supply Chain Integration

A firm’s internal supply chain refers to the specific value-creating functions within the organisation, such as production, sales and distribution. Previous research has shown that these functions need to work together to achieve high levels of firm performance. However, the means to achieve this integration of internal supply chain functions have not received much attention in current literatu...

Measuring Internal Supply Chain Integration

Internal supply chain refers to the chain of activities within a company that concludes with providing a product to the customer. This process involves multiple functions within companies – sales, production, and distribution. It is obvious that these functions need to be integrated in order to provide good customer service. However, there is no consensus yet on how integration is to be defined...

Integrating Business Sustainability into Supply Chain Management

Companies today face the challenge of adopting proper supply chain sustainability (SCS) strategies and practices to respond effectively to emerging global sustainability initiatives. Business sustainability has become a strategic imperative, with a focus on both financial and non-financial sustainability performance, which creates shared value for all stakeholders. This paper examines the integ...